hasbro.com

hasbro.com is SSL secured

Free website and domain report on hasbro.com

Last Updated: 18th June, 2021 Update Now
Overview

Snoop Summary for hasbro.com

This is a free and comprehensive report about hasbro.com. Hasbro.com is hosted in United States on a server with an IP address of 45.60.75.209, where USD is the local currency and the local language is English. Our records indicate that hasbro.com is owned/operated by Hasbro, Inc.. Hasbro.com is expected to earn an estimated $202 USD per day from advertising revenue. The sale of hasbro.com would possibly be worth $147,212 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Hasbro.com receives an estimated 47,683 unique visitors every day - a massive amount of traffic! This report was last updated 18th June, 2021.

About hasbro.com

Site Preview: hasbro.com hasbro.com
Title: Hasbro
Description: Official company site for the toy manufacturer. Site provides links to all their game sites, customer service, retail outlets and Interactive's email games.
Keywords and Tags: games, online shopping, popular, site for kids
Related Terms: einkaufsgemeinschaften und outlets, hasbro, outlets
Fav Icon:
Age: Over 30 years old
Domain Created: 1st November, 1994
Domain Updated: 30th September, 2020
Domain Expires: 31st October, 2022
Review

Snoop Score

4/5 (Excellent!)

Valuation

$147,212 USD
Note: All valuation figures are estimates.

Popularity

High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 20,597
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 47,683
Monthly Visitors: 1,451,320
Yearly Visitors: 17,404,295
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $202 USD
Monthly Revenue: $6,137 USD
Yearly Revenue: $73,601 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: hasbro.com 10
Domain Name: hasbro 6
Extension (TLD): com 3
Expiry Check:

Page Speed Analysis

Average Load Time: 1.10 seconds
Load Time Comparison: Faster than 74% of sites

PageSpeed Insights

Avg. (All Categories) 72
Performance 72
Accessibility 81
Best Practices 80
SEO 92
Progressive Web App 36
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://shop.hasbro.com/en-us
Updated: 27th May, 2021

2.01 seconds
First Contentful Paint (FCP)
45%
44%
11%

0.00 seconds
First Input Delay (FID)
97%
1%
2%

Simulate loading on desktop
72

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for hasbro.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Speed Index — 1.3 s
The time taken for the page contents to be visibly populated.
Time to Interactive — 1.6 s
The time taken for the page to become fully interactive.
Total Blocking Time — 40 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 1.4 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 120 ms
Users could experience a delay when interacting with the page.
Estimated Input Latency — 10 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive hasbro.com as laggy when the latency is higher than 0.05 seconds.
Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://hasbro.com/
http/1.1
0
127.84099997953
193
0
301
http://www.hasbro.com/
http/1.1
128.38100013323
168.95500011742
161
0
301
https://www.hasbro.com/
http/1.1
169.62000005879
225.4710001871
184
0
301
https://shop.hasbro.com/en-us
h2
226.59300011583
337.11500000209
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144525
200
text/html
Document
https://shop.hasbro.com/css/styles.css
h2
358.50400011986
442.96200014651
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396102
200
text/css
Stylesheet
https://shop.hasbro.com/css/agegate.css
h2
358.75000013039
378.46700008959
2165
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200
text/css
Stylesheet
https://shop.hasbro.com/bower_components/jquery/dist/jquery.min.js
h2
359.12000015378
464.91400012746
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86927
200
application/javascript
Script
https://shop.hasbro.com/js/header.js
h2
359.39100012183
521.1320000235
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200
application/javascript
Script
https://fast.fonts.net/cssapi/f5e14cfc-bafd-4949-95a0-1af83bba680f.css
h2
359.84600009397
427.86399996839
1359
4629
200
text/css
Stylesheet
https://shop.hasbro.com/bower_components/common-site-JS/jquery.cookie.js
h2
360.0860000588
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1843
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200
application/javascript
Script
https://shop.hasbro.com/bower_components/common-site-JS/agegate.js
h2
360.35600001924
429.27099997178
1571
3680
200
application/javascript
Script
https://shop.hasbro.com/js/agegatebfbk.js
h2
360.60800007544
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200
application/javascript
Script
https://shop.hasbro.com/images/Hasbro-Shop_Logo.png
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526.39800007455
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Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
369.997
11.397
386.435
16.439
402.897
8.372
474.702
18.882
501.71
15.863
551.715
12.9
595.764
12.261
608.039
48.751
657.995
100.571
758.585
5.785
841.077
18.409
879.669
14.973
894.716
56.94
956.162
123.711
1089.972
28.961
1127.924
23.238
1154.33
6.813
1176.99
34.453
1239.055
11.809
1251.971
15.938
2028.722
11.375
2832.946
9.508
2848.897
12.266
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Defer offscreen images — Potential savings of 164 KiB
Time to Interactive can be slowed down by resources on the page. Hasbro.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/f632bed7ba6956696c1bab20ac324393.png
163226
163226
https://shop.hasbro.com/images/logo_hasbro_lg.png
4510
4510
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Hasbro.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Hasbro.com should consider minifying JS files.
Remove unused JavaScript
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 110 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://shop.hasbro.com/en-us
111.518
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Hasbro.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/e4ff05789af3bb91a7fcf2e774be2193.png
0

Diagnostics

Avoid chaining critical requests — 12 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Hasbro.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
JavaScript execution time — 0.3 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://shop.hasbro.com/en-us
333.689
5.028
2.29
Unattributable
141.854
1.845
0.217
https://shop.hasbro.com/_Incapsula_Resource?SWJIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=1&cb=664333020
123.711
119.71
2.428
https://shop.hasbro.com/js/script.js
108.915
67.069
1.646
https://shop.hasbro.com/bower_components/jquery/dist/jquery.min.js
76.391
56.513
1.871
https://www.googletagmanager.com/gtm.js?id=GTM-WP85P9K
59.428
51.072
5.388
Minimizes main-thread work — 0.9 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
334.718
Other
248.618
Style & Layout
157.86
Rendering
81.016000000001
Parse HTML & CSS
58.484
Script Parsing & Compilation
17.679
Garbage Collection
6.748
Keep request counts low and transfer sizes small — 144 requests • 6,099 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
144
6244917
Image
122
5993232
Script
9
140977
Stylesheet
4
55071
Font
4
35609
Document
1
18885
Other
4
1143
Media
0
0
Third-party
108
3435412
Minimize third-party usage — Third-party code blocked the main thread for 0 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
44497
0
35984
0
21406
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.29919348166224
0.08159346869237
0.014575768153466
0.013830832678098
0.013697195461463
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 3 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://shop.hasbro.com/_Incapsula_Resource?SWJIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=1&cb=664333020
1760
124
https://shop.hasbro.com/en-us
851
57
https://shop.hasbro.com/js/script.js
1400
50

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

First Contentful Paint — 1.3 s
The time taken for the first image or text on the page to be rendered.

Other

First Meaningful Paint — 1.3 s
The time taken for the primary content of the page to be rendered.

Opportunities

Eliminate render-blocking resources — Potential savings of 450 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Hasbro.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://shop.hasbro.com/css/styles.css
50864
120
https://fast.fonts.net/cssapi/f5e14cfc-bafd-4949-95a0-1af83bba680f.css
1359
230
https://shop.hasbro.com/bower_components/jquery/dist/jquery.min.js
30756
80
Remove unused CSS — Potential savings of 46 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Hasbro.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://shop.hasbro.com/css/styles.css
50864
47466
Avoid multiple page redirects — Potential savings of 530 ms
Redirects can cause additional delays before the page can begin loading. Hasbro.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://hasbro.com/
190
http://www.hasbro.com/
190
https://www.hasbro.com/
150
https://shop.hasbro.com/en-us
0

Diagnostics

Avoid an excessive DOM size — 1,006 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
1006
Maximum DOM Depth
14
Maximum Child Elements
111

Metrics

Largest Contentful Paint — 3.1 s
The timing of the largest text or image that is painted.
Cumulative Layout Shift — 0.502
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Properly size images — Potential savings of 1,170 KiB
Images can slow down the page's load time. Hasbro.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.hasbro.com/common/productimages/en_US/FD203BA954564108853EDD06D6742EB0/061c0829dfd5b903bbe9ea0f0e41434cd1141eaa.jpg
158830
154076
https://www.hasbro.com/common/productimages/en_US/A6D08CE339644E3B934DCFEB9F72CA95/d626c1ba2e928bf8bfabd4a788579770ff33dd01.jpg
146194
141819
https://www.hasbro.com/common/productimages/en_US/195017E371054A15AA063E581628C994/f3ea677c779d993c70dbae766def6343d9aeec99.jpg
106677
103484
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/f632bed7ba6956696c1bab20ac324393.png
163226
94352
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/224579e2294b1ca00a173d12ef12d60b.png
159268
89412
https://www.hasbro.com/common/productimages/en_US/A9602B5AD6BA498B81817E1C80FCDC98/E673F984EDD24FD78ED7AD8EF69A3E94.jpg
77580
63068
https://shop.hasbro.com/images/Hasbro-Shop_Logo.png
62800
62229
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/dbd25c26efc76ed969b3d54d5fda2508.png
109256
61391
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/5dc40063f0f50971432e9a012005ff12.png
92670
51433
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/672a81c77100191f486c32ac658b357c.png
88411
49031
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/1a5aa434342a9f904926cfdd4a2f78f6.png
86886
47949
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/a65353258f6f8029b71500bd2916d49c.png
83117
46131
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/eda9207c741d299c2a3f8c9475b19075.png
81637
45063
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/8ac984da69a4913f7e3c61bc5436dcbd.png
79954
44163
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/cb184abddabe24d94804ba4383647f64.png
72268
40110
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/356150e55e4361c81e70411af6c16534.png
67080
37167
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/3f9d499a5af574b4d1368cf19efeaa9f.png
108526
23246
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/35a4df363a8f4754fb650229eeb41834.png
8938
5783
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/ba4ce43ade6bbe5282bce2dfb13e6469.png
8714
5638
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/628ec924284497f4b2369a5c2345457b.png
8197
5304
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/a3978360fa83afbfca954c0c91ed4551.png
7726
4999
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/383344af46ee5882d17623eaca846b9c.png
7281
4711
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/0f9ca8536b845f0ca68e864da8f12627.png
7187
4650
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/e8371e880aed335e5ffa47e3ce4a044a.png
7156
4630
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/dffe069b6370d772c825d5a24e68873e.png
6971
4510
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/88ff4330dfe3e2e944876dc39e288bc7.png
6391
4135
Efficiently encode images — Potential savings of 1,227 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.hasbro.com/common/productimages/en_US/E43F80F56A9744128F1316EF1D2C3848/eec9cace92411825f35e2dec43e9da9c468445b2.jpg
387509
189826
https://www.hasbro.com/common/productimages/en_US/3195B75A704843258B600028E29FF764/6e4b71ccfe4546505a9e7ab7729a5f7a0e1d6e07.jpg
348278
173974
https://www.hasbro.com/common/productimages/en_US/8B9CA6F0416A48819F7F2875AD38C6EF/c3cf25e848a03c7a22e8a9b54305f2dca76c1bc2.jpg
302895
151355
https://www.hasbro.com/common/productimages/en_US/D3BBCF9C564B432781AEE4621421637F/11e5754be6ae8c8b230c29c869d3405f21e6de72.jpg
287430
137932
https://www.hasbro.com/common/productimages/en_US/B915C06711514E57B1DAAF3980137322/71c0cf6f48516514a21030f9f893e942730a59df.jpg
205226
105133
https://www.hasbro.com/common/productimages/en_US/D48807AE0B98451389AFEC92FEA53135/1D3FDB1955624A719E4457B8FE8AB70B.jpg
114965
91670
https://www.hasbro.com/common/productimages/en_US/FD203BA954564108853EDD06D6742EB0/061c0829dfd5b903bbe9ea0f0e41434cd1141eaa.jpg
158830
89336
https://www.hasbro.com/common/productimages/en_US/A6D08CE339644E3B934DCFEB9F72CA95/d626c1ba2e928bf8bfabd4a788579770ff33dd01.jpg
146194
79079
https://www.hasbro.com/common/productimages/en_US/4F5F96C6E9EF45A980A8782003D7B71F/ED6436821E0A48969978C2C3C1B0D1A5.jpg
97124
75865
https://www.hasbro.com/common/productimages/en_US/E66ED7D35056900B103D73B1F689942E/57455e853af80b35210d44bff3af6b5adcbe6fe3.jpg
125991
63946
https://www.hasbro.com/common/productimages/en_US/195017E371054A15AA063E581628C994/f3ea677c779d993c70dbae766def6343d9aeec99.jpg
106677
58409
https://www.hasbro.com/common/productimages/en_US/A9602B5AD6BA498B81817E1C80FCDC98/E673F984EDD24FD78ED7AD8EF69A3E94.jpg
77580
39802
Serve images in next-gen formats — Potential savings of 2,950 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.hasbro.com/common/productimages/en_US/E43F80F56A9744128F1316EF1D2C3848/eec9cace92411825f35e2dec43e9da9c468445b2.jpg
387509
245771
https://www.hasbro.com/common/productimages/en_US/3195B75A704843258B600028E29FF764/6e4b71ccfe4546505a9e7ab7729a5f7a0e1d6e07.jpg
348278
222018
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/1c769a6bc2bab87afe2aef9bd37ad565.png
264606
220548
https://www.hasbro.com/common/productimages/en_US/8B9CA6F0416A48819F7F2875AD38C6EF/c3cf25e848a03c7a22e8a9b54305f2dca76c1bc2.jpg
302895
196673
https://www.hasbro.com/common/productimages/en_US/D3BBCF9C564B432781AEE4621421637F/11e5754be6ae8c8b230c29c869d3405f21e6de72.jpg
287430
188148
https://www.hasbro.com/common/productimages/en_US/B915C06711514E57B1DAAF3980137322/71c0cf6f48516514a21030f9f893e942730a59df.jpg
205226
138026
https://www.hasbro.com/common/productimages/en_US/FD203BA954564108853EDD06D6742EB0/061c0829dfd5b903bbe9ea0f0e41434cd1141eaa.jpg
158830
114316
https://www.hasbro.com/common/productimages/en_US/A6D08CE339644E3B934DCFEB9F72CA95/d626c1ba2e928bf8bfabd4a788579770ff33dd01.jpg
146194
108924
https://www.hasbro.com/common/productimages/en_US/D48807AE0B98451389AFEC92FEA53135/1D3FDB1955624A719E4457B8FE8AB70B.jpg
114965
103741
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/938f1f741992e661ef37b27a2d62bb93.png
120609
98241
https://www.hasbro.com/common/productimages/en_US/E66ED7D35056900B103D73B1F689942E/57455e853af80b35210d44bff3af6b5adcbe6fe3.jpg
125991
92291
https://www.hasbro.com/common/productimages/en_US/4F5F96C6E9EF45A980A8782003D7B71F/ED6436821E0A48969978C2C3C1B0D1A5.jpg
97124
86376
https://www.hasbro.com/common/productimages/en_US/195017E371054A15AA063E581628C994/f3ea677c779d993c70dbae766def6343d9aeec99.jpg
106677
79259
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/5dc40063f0f50971432e9a012005ff12.png
92670
73034
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/1a5aa434342a9f904926cfdd4a2f78f6.png
86886
66974
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/672a81c77100191f486c32ac658b357c.png
88411
66089
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/43fb43aba5aaacf7ffaed0b55623788e.png
85404
65060
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/f632bed7ba6956696c1bab20ac324393.png
163226
64600
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/a65353258f6f8029b71500bd2916d49c.png
83117
62399
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/8ac984da69a4913f7e3c61bc5436dcbd.png
79954
60968
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/eda9207c741d299c2a3f8c9475b19075.png
81637
59253
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/1ad36e2ddd4a7b03dd773be16f6fcb50.png
172619
59137
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/cb184abddabe24d94804ba4383647f64.png
72268
56782
https://www.hasbro.com/common/productimages/en_US/A9602B5AD6BA498B81817E1C80FCDC98/E673F984EDD24FD78ED7AD8EF69A3E94.jpg
77580
55456
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/224579e2294b1ca00a173d12ef12d60b.png
159268
53690
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/356150e55e4361c81e70411af6c16534.png
67080
51046
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/3f9d499a5af574b4d1368cf19efeaa9f.png
108526
46278
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/193dd36b6b61980978ae1ce159f495bd.png
61413
35309
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/e03cdcb7db57b2b83041b89303e6a92e.png
58343
33035
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/7ae026d93809f3de051d10e8cd98eabc.png
47539
32099
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/1852027b56bce728c127c177ca3aa938.png
59244
29374
https://shop.hasbro.com/images/Hasbro-Shop_Logo.png
62800
23282
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/2651d8ed9f9250750d032fc95a45ad0b.png
68638
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31733
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109256
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53588
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64284
14266
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13838
11334
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103853
11001
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47688
10120
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14326
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Diagnostics

Avoid enormous network payloads — Total size was 6,099 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.hasbro.com/common/productimages/en_US/E43F80F56A9744128F1316EF1D2C3848/eec9cace92411825f35e2dec43e9da9c468445b2.jpg
388084
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348853
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303468
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288005
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265263
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205801
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173279
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163882
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159925
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159405
Serve static assets with an efficient cache policy — 104 resources found
Hasbro.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://www.google-analytics.com/analytics.js
7200000
20199
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14400000
1359
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2592000000
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2592000000
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2592000000
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2592000000
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2592000000
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2592000000
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2592000000
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2592000000
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2592000000
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2592000000
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2592000000
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2592000000
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2592000000
36415
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2592000000
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2592000000
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Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
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Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
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81

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of hasbro.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Hasbro.com may provide assistance to deaf or hearing-impaired users with captions on videos.

ARIA

`[aria-*]` attributes do not match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
Failing Elements
3
`[aria-hidden="true"]` elements contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
Failing Elements
1
2
4
ARIA input fields do not have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
Failing Elements
Elements with an ARIA `[role]` that require children to contain a specific `[role]` are missing some or all of those required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
Failing Elements

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Tables and lists

Lists do not contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
80

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that hasbro.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
3.3.1
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://shop.hasbro.com/js/script.js
https://shop.hasbro.com/js/maps/script.js.map
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 2 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://hasbro.com/
Allowed
http://www.hasbro.com/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 3 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
3
Medium
92

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for hasbro.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of hasbro.com on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Content Best Practices

Links do not have descriptive text — 1 link found
Make use of descriptive link text to assist search engines in understanding the content.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
36

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of hasbro.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of hasbro.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 66
Performance 41
Accessibility 83
Best Practices 73
SEO 89
Progressive Web App 42
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://shop.hasbro.com/en-us
Updated: 27th May, 2021

1.85 seconds
First Contentful Paint (FCP)
48%
42%
10%

0.01 seconds
First Input Delay (FID)
98%
2%
0%

Simulate loading on mobile
41

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for hasbro.com. This includes details about optimizing page load times which can result in a better user experience.

Metrics

Cumulative Layout Shift — 0.07
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Opportunities

Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Hasbro.com should consider minifying CSS files.
Minify JavaScript
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Hasbro.com should consider minifying JS files.
Remove unused JavaScript
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 50 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://shop.hasbro.com/en-us
49.262
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Hasbro.com should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/1c769a6bc2bab87afe2aef9bd37ad565.png
0

Diagnostics

Avoid chaining critical requests — 12 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Hasbro.com should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Keep request counts low and transfer sizes small — 143 requests • 6,390 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
143
6543686
Image
121
6291601
Script
9
141244
Stylesheet
4
55196
Font
4
35611
Document
1
18889
Other
4
1145
Media
0
0
Third-party
107
3733786
Minimize third-party usage — Third-party code blocked the main thread for 90 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
20802
64.796
44498
27.052
35985
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 1 element found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.0703125
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 12 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://shop.hasbro.com/_Incapsula_Resource?SWJIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=1&cb=472804547
7620
448
https://shop.hasbro.com/js/script.js
6057
251
https://shop.hasbro.com/en-us
2938
247
https://shop.hasbro.com/en-us
2749
154
https://www.google-analytics.com/analytics.js
5929
128
https://shop.hasbro.com/bower_components/jquery/dist/jquery.min.js
5231
122
https://shop.hasbro.com/bower_components/jquery/dist/jquery.min.js
5353
82
https://www.googletagmanager.com/gtm.js?id=GTM-WP85P9K
4770
79
https://shop.hasbro.com/css/styles.css
4170
77
https://shop.hasbro.com/en-us
2670
62
https://www.googletagmanager.com/gtm.js?id=GTM-WP85P9K
4712
58
https://shop.hasbro.com/bower_components/common-site-JS/jquery.cookie.js
5435
51

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://hasbro.com/
http/1.1
0
80.933999968693
193
0
301
http://www.hasbro.com/
http/1.1
81.559999845922
121.96699995548
176
0
301
https://www.hasbro.com/
http/1.1
122.49999982305
137.67499988899
158
0
301
https://shop.hasbro.com/en-us
h2
138.12399981543
186.38999992982
18889
144525
200
text/html
Document
https://shop.hasbro.com/css/styles.css
h2
203.42999999411
2289.7149999626
50864
396102
200
text/css
Stylesheet
https://shop.hasbro.com/css/agegate.css
h2
203.65199982189
241.3949999027
2288
8135
200
text/css
Stylesheet
https://shop.hasbro.com/bower_components/jquery/dist/jquery.min.js
h2
204.06599994749
2335.4119998403
30753
86927
200
application/javascript
Script
https://shop.hasbro.com/js/header.js
h2
204.49599996209
223.20399992168
736
842
200
application/javascript
Script
https://fast.fonts.net/cssapi/f5e14cfc-bafd-4949-95a0-1af83bba680f.css
h2
204.85399989411
247.38299986348
1362
4629
200
text/css
Stylesheet
https://shop.hasbro.com/bower_components/common-site-JS/jquery.cookie.js
h2
205.23199997842
238.72999986634
1843
3140
200
application/javascript
Script
https://shop.hasbro.com/bower_components/common-site-JS/agegate.js
h2
205.48699982464
239.32499997318
1571
3680
200
application/javascript
Script
https://shop.hasbro.com/js/agegatebfbk.js
h2
205.6689998135
235.21699989215
1394
3381
200
application/javascript
Script
https://shop.hasbro.com/images/Hasbro-Shop_Logo.png
h2
2342.3959999345
2360.4599998798
63074
62800
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/dbd25c26efc76ed969b3d54d5fda2508.png
h2
2343.2799999136
2361.3099998329
109914
109256
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/f632bed7ba6956696c1bab20ac324393.png
h2
2361.0409998801
2419.832999818
163884
163226
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/224579e2294b1ca00a173d12ef12d60b.png
h2
2361.5629998967
2431.2099998351
159928
159268
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/938f1f741992e661ef37b27a2d62bb93.png
h2
2361.7389998399
2387.2449998744
121267
120609
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/f197baed980bc0b65ac864fd74a680d6.png
h2
2362.0229999069
2429.7629999928
6083
5425
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/a78110cedc8f123329badbdc3a64dbec.png
h2
2362.2139999643
2385.0119998679
6880
6225
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/0f9ca8536b845f0ca68e864da8f12627.png
h2
2362.3889998998
2387.7229997888
7843
7187
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/7e920eb3e6ad1dd9c91a2816269102d5.png
h2
2362.5509999692
2387.5499998685
7045
6389
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/36594c6b97862db5182b6f5db4c544cb.png
h2
2362.7449998166
2393.0389999878
6175
5520
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/ef648898db6fb196c67cab0fca02b528.png
h2
2362.8949997947
2394.1679999698
6201
5543
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/a3978360fa83afbfca954c0c91ed4551.png
h2
2363.064999925
2393.2909998111
8381
7726
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/d73985d161f07fac0248e5805abbf8cb.png
h2
2363.2109998725
2396.3819998316
9055
8397
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/ba4ce43ade6bbe5282bce2dfb13e6469.png
h2
2363.4179998189
2395.1159999706
9369
8714
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/f9cf421d54afe623cce4b4075ce06c58.png
h2
2363.5789998807
2392.8979998454
8883
8227
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/fab892e755dcce30354128a34a3dae3b.png
h2
2363.7739999685
2396.7149998061
1859
1204
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/c9dc64bd43f9e3fa5e29a0f7f3e9b957.png
h2
2363.9369998127
2393.1749998592
1903
1247
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/7665c3248f08d1b91a263e7ab38654e7.png
h2
2364.251999883
2397.3579998128
4714
4059
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/ba5b18e8d5dc3677914ccc002940330b.png
h2
2364.4520000089
2393.235999858
4037
3381
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/630d63e7b33d5188fee9ae95e1100e48.png
h2
2364.6909999661
2398.2649999671
5794
5139
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/28e8098ed1c99b3effc23da89a7647d5.png
h2
2364.8500000127
2440.3309999034
5876
5218
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/dffe069b6370d772c825d5a24e68873e.png
h2
2365.0169998873
2433.5589997936
7629
6971
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/8c26db65fb504f33ba92f36af15b5df4.png
h2
2365.230999887
2401.847000001
8650
7992
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/e8371e880aed335e5ffa47e3ce4a044a.png
h2
2365.3849998955
2445.7309998106
7814
7156
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/b945728b5225af974f8aa9b936b45b66.png
h2
2366.1379998084
2404.9249999225
7443
6788
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/18cd429366c9c0c40723f34cb4673603.png
h2
2366.4119997993
2408.2139998209
4588
3933
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/be06437b3447932074eb3a8e795f6965.png
h2
2366.5759998839
2401.9949999638
4931
4275
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/383344af46ee5882d17623eaca846b9c.png
h2
2366.7739999946
2402.8139999136
7939
7281
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/bea331454dc804867ace574c8d694b2e.png
h2
2366.980999941
2403.820999898
8256
7600
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/838b66b51d87208cd7408dd2d8b1a3df.png
h2
2367.2169998754
2405.9909998905
4903
4248
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/ecf0fede53b473cd00865baf3493ff90.png
h2
2367.3889997881
2403.7079999689
4146
3488
200
image/png
Image
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h2
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2467.0189998578
83776
83117
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/eda9207c741d299c2a3f8c9475b19075.png
h2
2384.0210000053
2445.2519998886
82294
81637
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/1a5aa434342a9f904926cfdd4a2f78f6.png
h2
2384.1779998038
2450.737999985
87542
86886
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/356150e55e4361c81e70411af6c16534.png
h2
2384.2919999734
2467.5959998276
67739
67080
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/8ac984da69a4913f7e3c61bc5436dcbd.png
h2
2384.3799999449
2431.5729998052
80610
79954
200
image/png
Image
https://shop.hasbro.com/images/redesign/footerlogo.png
h2
2384.4969999045
2409.9459999707
5995
5722
200
image/png
Image
https://shop.hasbro.com/images/ESRBlogo_adult.png
h2
2384.6229999326
2422.0719998702
3494
3218
200
image/png
Image
https://shop.hasbro.com/js/script.js
h2
2292.3429999501
2336.9689998217
19940
79618
200
application/javascript
Script
https://shop.hasbro.com/images/logo_hasbro_lg.png
h2
2384.7749999259
2411.6630000062
4786
4510
200
image/png
Image
https://shop.hasbro.com/_Incapsula_Resource?SWJIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=1&cb=472804547
h2
2384.9119998049
2424.8369999696
20325
141382
200
application/javascript
Script
https://fast.fonts.net/t/1.css?apiType=css&projectid=f5e14cfc-bafd-4949-95a0-1af83bba680f
h2
2360.235999804
2418.7499999534
682
0
200
text/css
Stylesheet
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/1c769a6bc2bab87afe2aef9bd37ad565.png
h2
2461.7029998917
2488.7099999469
265263
264606
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/1ad36e2ddd4a7b03dd773be16f6fcb50.png
h2
2468.2299999986
2490.5049998779
173279
172619
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/43fb43aba5aaacf7ffaed0b55623788e.png
h2
2468.3540000115
2489.0909998212
86061
85404
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/ab2f101e0b017c247596699b3c0376cb.png
h2
2468.5239999089
2490.051999921
24840
24183
200
image/png
Image
https://api2.fonts.com/FontSubsetter.ashx?d44f19a684109620e484147ea590e818b65c5fb879621d36592c885330944a3bb2fbcdb62712e4f63a5304b405be4ffcecc0eaaa3915ba0c03990f67bcf4702c0d24f513a9020575&fctypeId=14&fcId=50a5dbaa-8f78-4b2e-9546-ff09794682fe&languages=de,en,es,fi,fr,pt&ot=true&projectId=f5e14cfc-bafd-4949-95a0-1af83bba680f
h2
2468.6549999751
2532.7569998335
11422
10648
200
application/font-woff2
Font
https://api2.fonts.com/FontSubsetter.ashx?d44f19a684109620e484147ea590e818b65c5fb879621d36592c885330944a3bb2fbcdb62712e4f63a5304b405be4ffcecc0eaaa3915ba0c03990f67bcf4702c0d24f513a9020575&fctypeId=14&fcId=09902be4-2bf5-4abc-a12c-30442bc3912d&languages=de,en,es,fi,fr,pt&ot=false&projectId=f5e14cfc-bafd-4949-95a0-1af83bba680f
h2
2468.8099999912
2501.3919998892
9665
8892
200
application/font-woff2
Font
https://api2.fonts.com/FontSubsetter.ashx?d44f19a684109620e484147ea590e818b65c5fb879621d36592c885330944a3bb2fbcdb62712e4f63a5304b405be4ffcecc0eaaa3915ba0c03990f67bcf4702c0d24f513a9020575&fctypeId=14&fcId=8f2eab83-94cd-4542-9d26-525b228bcf82&languages=de,en,es,fi,fr,pt&ot=false&projectId=f5e14cfc-bafd-4949-95a0-1af83bba680f
h2
2468.944999855
2538.7589999009
12854
12080
200
application/font-woff2
Font
https://shop.hasbro.com/images/ajax-loader.gif
h2
2554.9279998522
2571.8529999722
2459
2186
200
image/gif
Image
https://shop.hasbro.com/fonts/slick.woff
h2
2570.9169998299
2601.2959999498
1670
1380
200
application/x-font-woff
Font
https://shop.hasbro.com/images/header-section/shop_redesign_sprite.png
h2
2599.3049999233
2616.8409998063
5583
5307
200
image/png
Image
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/727f50a1e21b0c6198c5daeed0153e70.png
h2
2643.3449999895
2710.2179999929
331934
331277
200
image/png
Image
https://www.google-analytics.com/analytics.js
h2
2758.1969997846
2763.3339997847
20184
49153
200
text/javascript
Script
https://shop.hasbro.com/_Incapsula_Resource?SWKMTFSR=1&e=0.6172971429846663
h2
2963.8929998036
2987.5219999813
118
1
200
text/plain
Image
https://www.google-analytics.com/j/collect?v=1&_v=j90&aip=1&a=653152682&t=pageview&_s=1&dl=https%3A%2F%2Fshop.hasbro.com%2Fen-us&ul=en-us&de=UTF-8&dt=Kids%20Toys%2C%20Action%20Figures%2C%20Toys%20Online%20-%20Hasbro&sd=24-bit&sr=360x640&vp=360x640&je=0&_u=YEBAAEABAAAAAC~&jid=1037042496&gjid=230445357&cid=1191230798.1622152162&tid=UA-105586940-34&_gid=889374384.1622152162&_r=1&gtm=2wg5q1WP85P9K&cd1=homepage&cd2=en-us&cd3=shop.com&cd4=franchise%20experience&cd5=Shop&cd6=&cd28=No%20Search%20Performed&cd33=false&z=976805146
h2
3060.0389998872
3064.323999919
618
1
200
text/plain
XHR
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
220.917
8.155
233.187
15.442
248.647
7.645
2322.625
19.326
2373.938
30.434
2451.341
8.252
2459.633
12.692
2478.685
76.879
2562.768
125.459
2688.246
6.604
2697.739
14.4
2759.554
17.414
2777.761
19.7
2810.498
61.734
2882.839
112.123
3001.85
40.884
3051.144
5.369
3062.574
31.944
3106.745
7.994
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Metrics

Time to Interactive — 6.9 s
The time taken for the page to become fully interactive.
Total Blocking Time — 430 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

First CPU Idle — 5.8 s
The time taken for the page's main thread to be quiet enough to handle input.
Estimated Input Latency — 80 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive hasbro.com as laggy when the latency is higher than 0.05 seconds.

Opportunities

Defer offscreen images — Potential savings of 13 KiB
Time to Interactive can be slowed down by resources on the page. Hasbro.com should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://shop.hasbro.com/images/redesign/footerlogo.png
5722
5722
https://shop.hasbro.com/images/logo_hasbro_lg.png
4510
4510
https://shop.hasbro.com/images/ESRBlogo_adult.png
3218
3218
Remove unused CSS — Potential savings of 44 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Hasbro.com should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://shop.hasbro.com/css/styles.css
50864
45530

Diagnostics

Avoid an excessive DOM size — 998 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
998
Maximum DOM Depth
14
Maximum Child Elements
111
Reduce JavaScript execution time — 1.3 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://shop.hasbro.com/en-us
1014.596
15.704
7.484
Unattributable
550.22
6.54
0.58
https://shop.hasbro.com/js/script.js
498.716
316.544
5.56
https://shop.hasbro.com/_Incapsula_Resource?SWJIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=1&cb=472804547
448.492
431.404
11.348
https://shop.hasbro.com/bower_components/jquery/dist/jquery.min.js
335.252
244.612
6.4
https://www.googletagmanager.com/gtm.js?id=GTM-WP85P9K
174.96
142.168
20.708
https://www.google-analytics.com/analytics.js
133.192
118.332
5.764
https://shop.hasbro.com/css/styles.css
77.304
0
0
Minimize main-thread work — 3.3 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
1280.888
Other
869.624
Style & Layout
643.336
Parse HTML & CSS
242.228
Rendering
130.192
Script Parsing & Compilation
65.768
Garbage Collection
21.292

Metrics

First Contentful Paint — 4.5 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 7.1 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 12.7 s
The timing of the largest text or image that is painted.

Other

Max Potential First Input Delay — 450 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 4.5 s
The time taken for the primary content of the page to be rendered.
First Contentful Paint (3G) — 8880 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Eliminate render-blocking resources — Potential savings of 1,730 ms
Resources, such as JavaScript and style sheets, can block the first paint of the page. Hasbro.com should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
URL Transfer Size (Bytes) Potential Savings (Ms)
https://shop.hasbro.com/css/styles.css
50864
600
https://fast.fonts.net/cssapi/f5e14cfc-bafd-4949-95a0-1af83bba680f.css
1362
780
https://shop.hasbro.com/bower_components/jquery/dist/jquery.min.js
30753
450
Properly size images — Potential savings of 596 KiB
Images can slow down the page's load time. Hasbro.com should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.hasbro.com/common/productimages/en_US/B915C06711514E57B1DAAF3980137322/71c0cf6f48516514a21030f9f893e942730a59df.jpg
205226
182057
https://www.hasbro.com/common/productimages/en_US/E66ED7D35056900B103D73B1F689942E/57455e853af80b35210d44bff3af6b5adcbe6fe3.jpg
125991
111767
https://www.hasbro.com/common/productimages/en_US/195017E371054A15AA063E581628C994/f3ea677c779d993c70dbae766def6343d9aeec99.jpg
106677
94634
https://shop.hasbro.com/images/Hasbro-Shop_Logo.png
62800
58864
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/f632bed7ba6956696c1bab20ac324393.png
163226
52011
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/224579e2294b1ca00a173d12ef12d60b.png
159268
46466
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/dbd25c26efc76ed969b3d54d5fda2508.png
109256
31663
https://www.hasbro.com/common/productimages/en_US/4F5F96C6E9EF45A980A8782003D7B71F/ED6436821E0A48969978C2C3C1B0D1A5.jpg
97124
28593
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/1a5aa434342a9f904926cfdd4a2f78f6.png
86886
4187
Efficiently encode images — Potential savings of 1,227 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.hasbro.com/common/productimages/en_US/E43F80F56A9744128F1316EF1D2C3848/eec9cace92411825f35e2dec43e9da9c468445b2.jpg
387509
189826
https://www.hasbro.com/common/productimages/en_US/3195B75A704843258B600028E29FF764/6e4b71ccfe4546505a9e7ab7729a5f7a0e1d6e07.jpg
348278
173974
https://www.hasbro.com/common/productimages/en_US/8B9CA6F0416A48819F7F2875AD38C6EF/c3cf25e848a03c7a22e8a9b54305f2dca76c1bc2.jpg
302895
151355
https://www.hasbro.com/common/productimages/en_US/D3BBCF9C564B432781AEE4621421637F/11e5754be6ae8c8b230c29c869d3405f21e6de72.jpg
287430
137932
https://www.hasbro.com/common/productimages/en_US/B915C06711514E57B1DAAF3980137322/71c0cf6f48516514a21030f9f893e942730a59df.jpg
205226
105133
https://www.hasbro.com/common/productimages/en_US/D48807AE0B98451389AFEC92FEA53135/1D3FDB1955624A719E4457B8FE8AB70B.jpg
114965
91670
https://www.hasbro.com/common/productimages/en_US/FD203BA954564108853EDD06D6742EB0/061c0829dfd5b903bbe9ea0f0e41434cd1141eaa.jpg
158830
89336
https://www.hasbro.com/common/productimages/en_US/A6D08CE339644E3B934DCFEB9F72CA95/d626c1ba2e928bf8bfabd4a788579770ff33dd01.jpg
146194
79079
https://www.hasbro.com/common/productimages/en_US/4F5F96C6E9EF45A980A8782003D7B71F/ED6436821E0A48969978C2C3C1B0D1A5.jpg
97124
75865
https://www.hasbro.com/common/productimages/en_US/E66ED7D35056900B103D73B1F689942E/57455e853af80b35210d44bff3af6b5adcbe6fe3.jpg
125991
63946
https://www.hasbro.com/common/productimages/en_US/195017E371054A15AA063E581628C994/f3ea677c779d993c70dbae766def6343d9aeec99.jpg
106677
58409
https://www.hasbro.com/common/productimages/en_US/A9602B5AD6BA498B81817E1C80FCDC98/E673F984EDD24FD78ED7AD8EF69A3E94.jpg
77580
39802
Serve images in next-gen formats — Potential savings of 3,225 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/727f50a1e21b0c6198c5daeed0153e70.png
331277
282705
https://www.hasbro.com/common/productimages/en_US/E43F80F56A9744128F1316EF1D2C3848/eec9cace92411825f35e2dec43e9da9c468445b2.jpg
387509
245771
https://www.hasbro.com/common/productimages/en_US/3195B75A704843258B600028E29FF764/6e4b71ccfe4546505a9e7ab7729a5f7a0e1d6e07.jpg
348278
222018
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/1c769a6bc2bab87afe2aef9bd37ad565.png
264606
220548
https://www.hasbro.com/common/productimages/en_US/8B9CA6F0416A48819F7F2875AD38C6EF/c3cf25e848a03c7a22e8a9b54305f2dca76c1bc2.jpg
302895
196673
https://www.hasbro.com/common/productimages/en_US/D3BBCF9C564B432781AEE4621421637F/11e5754be6ae8c8b230c29c869d3405f21e6de72.jpg
287430
188148
https://www.hasbro.com/common/productimages/en_US/B915C06711514E57B1DAAF3980137322/71c0cf6f48516514a21030f9f893e942730a59df.jpg
205226
138026
https://www.hasbro.com/common/productimages/en_US/FD203BA954564108853EDD06D6742EB0/061c0829dfd5b903bbe9ea0f0e41434cd1141eaa.jpg
158830
114316
https://www.hasbro.com/common/productimages/en_US/A6D08CE339644E3B934DCFEB9F72CA95/d626c1ba2e928bf8bfabd4a788579770ff33dd01.jpg
146194
108924
https://www.hasbro.com/common/productimages/en_US/D48807AE0B98451389AFEC92FEA53135/1D3FDB1955624A719E4457B8FE8AB70B.jpg
114965
103741
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/938f1f741992e661ef37b27a2d62bb93.png
120609
98241
https://www.hasbro.com/common/productimages/en_US/E66ED7D35056900B103D73B1F689942E/57455e853af80b35210d44bff3af6b5adcbe6fe3.jpg
125991
92291
https://www.hasbro.com/common/productimages/en_US/4F5F96C6E9EF45A980A8782003D7B71F/ED6436821E0A48969978C2C3C1B0D1A5.jpg
97124
86376
https://www.hasbro.com/common/productimages/en_US/195017E371054A15AA063E581628C994/f3ea677c779d993c70dbae766def6343d9aeec99.jpg
106677
79259
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/5dc40063f0f50971432e9a012005ff12.png
92670
73034
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/1a5aa434342a9f904926cfdd4a2f78f6.png
86886
66974
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/672a81c77100191f486c32ac658b357c.png
88411
66089
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/43fb43aba5aaacf7ffaed0b55623788e.png
85404
65060
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/f632bed7ba6956696c1bab20ac324393.png
163226
64600
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/a65353258f6f8029b71500bd2916d49c.png
83117
62399
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/8ac984da69a4913f7e3c61bc5436dcbd.png
79954
60968
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/eda9207c741d299c2a3f8c9475b19075.png
81637
59253
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/1ad36e2ddd4a7b03dd773be16f6fcb50.png
172619
59137
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/cb184abddabe24d94804ba4383647f64.png
72268
56782
https://www.hasbro.com/common/productimages/en_US/A9602B5AD6BA498B81817E1C80FCDC98/E673F984EDD24FD78ED7AD8EF69A3E94.jpg
77580
55456
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/224579e2294b1ca00a173d12ef12d60b.png
159268
53690
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67080
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108526
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47539
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61413
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https://shop.hasbro.com/images/Hasbro-Shop_Logo.png
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31733
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109256
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14326
10119
Avoid multiple page redirects — Potential savings of 1,740 ms
Redirects can cause additional delays before the page can begin loading. Hasbro.com should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://hasbro.com/
630
http://www.hasbro.com/
630
https://www.hasbro.com/
480
https://shop.hasbro.com/en-us
0

Diagnostics

Avoid enormous network payloads — Total size was 6,390 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.hasbro.com/common/productimages/en_US/E43F80F56A9744128F1316EF1D2C3848/eec9cace92411825f35e2dec43e9da9c468445b2.jpg
388083
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348853
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331934
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303470
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288004
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265263
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173279
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159928
Serve static assets with an efficient cache policy — 104 resources found
Hasbro.com can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://www.google-analytics.com/analytics.js
7200000
20184
https://fast.fonts.net/cssapi/f5e14cfc-bafd-4949-95a0-1af83bba680f.css
14400000
1362
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2592000000
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2592000000
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2592000000
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2592000000
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2592000000
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2592000000
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2592000000
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2592000000
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2592000000
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Ensure text remains visible during webfont load
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
URL Potential Savings (Ms)
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Does not use passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Source
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
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83

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of hasbro.com. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Hasbro.com may provide assistance to deaf or hearing-impaired users with captions on videos.

ARIA

`[aria-*]` attributes do not match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
Failing Elements
3
ARIA input fields do not have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
Failing Elements
Elements with an ARIA `[role]` that require children to contain a specific `[role]` are missing some or all of those required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
Failing Elements

Contrast

Background and foreground colors do not have a sufficient contrast ratio.
Many (if not most) users find low-contrast text difficult or impossible to read.
Failing Elements

Tables and lists

Lists do not contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
73

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that hasbro.com should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
jQuery
3.3.1
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Page has valid source maps
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://shop.hasbro.com/js/script.js
https://shop.hasbro.com/js/maps/script.js.map
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 2 insecure requests found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://hasbro.com/
Allowed
http://www.hasbro.com/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Includes front-end JavaScript libraries with known security vulnerabilities — 3 vulnerabilities detected
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Library Version Vulnerability Count Highest Severity
3
Medium

Audits

Displays images with incorrect aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
URL Aspect Ratio (Displayed) Aspect Ratio (Actual)
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/5dc40063f0f50971432e9a012005ff12.png
180 x 170 (1.06)
423 x 412 (1.03)
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/672a81c77100191f486c32ac658b357c.png
180 x 170 (1.06)
511 x 412 (1.24)
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/1a5aa434342a9f904926cfdd4a2f78f6.png
180 x 170 (1.06)
539 x 411 (1.31)
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/a65353258f6f8029b71500bd2916d49c.png
180 x 170 (1.06)
423 x 412 (1.03)
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/eda9207c741d299c2a3f8c9475b19075.png
180 x 170 (1.06)
345 x 411 (0.84)
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/8ac984da69a4913f7e3c61bc5436dcbd.png
180 x 170 (1.06)
423 x 411 (1.03)
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/cb184abddabe24d94804ba4383647f64.png
180 x 170 (1.06)
423 x 412 (1.03)
https://static-asset-delivery.hasbroapps.com/5e4d5d7c4a166d887925dc9e9212a3c2588a6c5d/356150e55e4361c81e70411af6c16534.png
180 x 170 (1.06)
473 x 412 (1.15)
89

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for hasbro.com. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of hasbro.com on mobile screens.
Document uses legible font sizes — 99.39% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
button, input, optgroup, select, textarea
0.38%
0px
.featured-products-section .view-all-cta
0.13%
10.8px
.slick-dots li button
0.06%
0px
sup
0.03%
7.2px
99.39%
≥ 12px

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Mobile Friendly

Tap targets are not sized appropriately — 58% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Tap Target Size Overlapping Target
1
20x20
2
20x20
3
20x20
4
20x20
1
20x20
2
2
20x20
3
3
20x20
4
108x20
73x20
105x20
217x20
231x20
55x20
55x20

Content Best Practices

Links do not have descriptive text — 1 link found
Make use of descriptive link text to assist search engines in understanding the content.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
42

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of hasbro.com. This includes details about web app manifests.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of hasbro.com on mobile screens.

Installable

Web app manifest or service worker do not meet the installability requirements — 1 reason
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
Failure reason
No manifest was fetched

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 45.60.75.209
Continent: North America
Country: United States
United States Flag
Region:
City:
Longitude: -97.822
Latitude: 37.751
Currencies: USD
USN
USS
Languages: English

Web Hosting Provider

Name IP Address
Incapsula Inc
Registration

Domain Registrant

Private Registration: No
Name:
Organization: Hasbro, Inc.
Country: US
City:
State: Rhode Island
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Name IP Address
MarkMonitor, Inc. 104.18.39.152
Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness: 94/100
WOT Child Safety: 94/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: imperva.com
Issued By: GlobalSign Atlas R3 DV TLS CA 2020
Valid From: 27th April, 2021
Valid To: 27th October, 2021
Subject: CN = imperva.com
Hash: a3d9a73b
Issuer: CN = GlobalSign Atlas R3 DV TLS CA 2020
O = GlobalSign nv-sa
S = BE
Version: 2
Serial Number: 2245843990366530370418198719418426528
Serial Number (Hex): 01B088A85F21EC2DF4C7492BF83D64A0
Valid From: 27th April, 2024
Valid To: 27th October, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:42:6D:57:2D:4F:1F:26:77:74:A6:27:64:F6:80:FA:8F:48:68:FE:7C
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl.globalsign.com/ca/gsatlasr3dvtlsca2020.crl

Certificate Policies: Policy: 1.3.6.1.4.1.4146.1.10
CPS: https://www.globalsign.com/repository/
Policy: 2.23.140.1.2.1

Authority Information Access: OCSP - URI:http://ocsp.globalsign.com/ca/gsatlasr3dvtlsca2020
CA Issuers - URI:http://secure.globalsign.com/cacert/gsatlasr3dvtlsca2020.crt

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 6F:53:76:AC:31:F0:31:19:D8:99:00:A4:51:15:FF:77:
15:1C:11:D9:02:C1:00:29:06:8D:B2:08:9A:37:D9:13
Timestamp : Apr 27 14:31:01.943 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:21:00:CE:36:EC:5D:36:EF:AD:C0:ED:F0:57:
86:B2:2B:D3:99:9B:2C:D7:BD:65:B9:BD:8A:00:B1:0A:
64:AA:B1:CC:7E:02:20:55:6E:7E:5F:6D:E3:44:BB:5B:
F9:DD:F6:87:29:AD:05:78:39:44:9A:C4:F2:C9:B7:F0:
A8:E0:43:2E:A9:55:FA
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 7D:3E:F2:F8:8F:FF:88:55:68:24:C2:C0:CA:9E:52:89:
79:2B:C5:0E:78:09:7F:2E:6A:97:68:99:7E:22:F0:D7
Timestamp : Apr 27 14:31:01.937 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:F3:56:DD:FE:8E:F0:8D:05:FC:BA:1A:
99:A7:A0:6B:3E:0D:03:DC:E7:AB:43:01:30:09:E7:A0:
DD:ED:5E:77:97:02:21:00:F5:04:B6:D8:3C:3E:12:C4:
8D:2C:23:78:36:CF:B2:A8:86:71:1B:0F:CC:F1:12:4B:
CC:DE:E6:9B:F4:D0:6A:20
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : EE:C0:95:EE:8D:72:64:0F:92:E3:C3:B9:1B:C7:12:A3:
69:6A:09:7B:4B:6A:1A:14:38:E6:47:B2:CB:ED:C5:F9
Timestamp : Apr 27 14:31:02.442 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:46:02:21:00:8C:94:85:2A:F2:D9:95:87:7B:A8:27:
A2:65:ED:4E:73:F8:9B:38:57:09:90:63:78:B3:50:0C:
87:F4:29:E0:64:02:21:00:BD:2E:EE:13:3B:13:2C:44:
C7:56:19:F1:DA:F0:DD:D6:6D:30:3E:30:BA:20:DC:7C:
AE:93:19:BA:B7:25:40:81
Key Usage: Digital Signature, Key Encipherment
Basic Constraints: CA:FALSE
Subject Alternative Name: DNS:*.ahepp.com
DNS:*.audionetwork.com
DNS:*.avalonhill.com
DNS:*.cafde.ca
DNS:*.digital-tst.hasbro.com
DNS:*.digital.hasbro.com
DNS:*.entertainmentone.com
DNS:*.entertainmentonecorporatereel.com
DNS:*.entonegroup.com
DNS:*.eoneb2b.com
DNS:*.eonedb.com
DNS:*.eoneholidaycard.com
DNS:*.eoneholidaycard2019.com
DNS:*.eoneholidaymessage.com
DNS:*.hasb.ro
DNS:*.hasbro.com
DNS:*.hasbro.com.hk
DNS:*.hasbro.de
DNS:*.hasbroapps.com
DNS:*.hasbropulse.com
DNS:*.hasbrostudios.com
DNS:*.hasbrotoyrecycling.de
DNS:*.hcs.hasbro.com
DNS:*.makereadyla.com
DNS:*.monopoly.de
DNS:*.monopolycommunitychest.com
DNS:*.na.hasbro.com
DNS:*.nerflaseropspro.com
DNS:ahepp.com
DNS:beevision.mobi
DNS:cafde.ca
DNS:entertainmentonecorporatereel.com
DNS:eoneb2b.com
DNS:eonedb.com
DNS:eoneholidaycard.com
DNS:eoneholidaycard2019.com
DNS:eoneholidaymessage.com
DNS:hasbro.com
DNS:hasbro.de
DNS:hasbrotoyrecycling.de
DNS:imperva.com
DNS:makereadyla.com
DNS:monopoly.de
DNS:monopolycommunitychest.com
DNS:www.eoneb2b.com
DNS:*.beevision.mobi
Technical

DNS Lookup

A Records

Host IP Address Class TTL
hasbro.com. 45.60.135.209 IN 299
hasbro.com. 45.60.75.209 IN 299
hasbro.com. 12.154.191.11 IN 3599

NS Records

Host Nameserver Class TTL
hasbro.com. dns3.hasbro.com. IN 3599
hasbro.com. dns1.hasbro.com. IN 3599
hasbro.com. a24-66.akam.net. IN 3599
hasbro.com. dns2.hasbro.com. IN 3599
hasbro.com. a18-64.akam.net. IN 3599
hasbro.com. a5-67.akam.net. IN 3599
hasbro.com. a11-67.akam.net. IN 3599
hasbro.com. a22-65.akam.net. IN 3599
hasbro.com. a1-76.akam.net. IN 3599

MX Records

Priority Host Server Class TTL
100 hasbro.com. hasbro-com.mail.protection.outlook.com. IN 3599

SOA Records

Domain Name Primary NS Responsible Email TTL
hasbro.com. dns1.hasbro.com. domains.hasbro.com. 3599

TXT Records

Host Value Class TTL
hasbro.com. google-site-verification=042JVvqf0fRo0wjauNRe8rJXAh5psgaHU9PWQkPsfk8 IN 3599
hasbro.com. google-site-verification=lri3B0GTb1Q2Ne0Ikz9513i8qoeoFeYmdbhLw7tOZH8 IN 3599
hasbro.com. facebook-domain-verification=2bfxma04qrddmmiiuqyr81zsx4dkwq IN 3599
hasbro.com. _globalsign-domain-verification=TGXRMUhc0wZHmXZ-BspTkE1fzG6fiyfX2Ebuem-dlq IN 3599
hasbro.com. google-site-verification=BEGWYPokLdfQ8LUrnhUEof9j6RKkjyzyof5dJJuNw1g IN 3599
hasbro.com. verification=7d6a2a99fb8e0898d0e515d2488c498c03172aef290dea831d0d96a495472466 IN 3599
hasbro.com. _globalsign-domain-verification=g3sjCnCepmkqCkKDMqFYRC89vV3etToiz8AEleDqKg IN 3599
hasbro.com. _globalsign-domain-verification=OQyBSMDC5NAF2cKePAoqyOsbNlvWjn2aaS_F2piBDo IN 299
hasbro.com. google-site-verification=2V6Xl4GNs-3VVfeIJlS9ikChM9K5sbocklagD5yz-_Q IN 3599
hasbro.com. klaviyo-site-verification=V8yYV9 IN 3599
hasbro.com. spf2.0/pra IN 3599
hasbro.com. MS=ms17670175 IN 3599
hasbro.com. S90GkBd2tl+nOaUlex0pZeKT0BZMaYEsoSvySJ7CI1/x/TLpC8r+rGRgSnPF6wXwzvlFz4zXEbkPCzdFP60TyQ== IN 3599
hasbro.com. docusign=cbd4bbe8-1425-4e54-9319-9ae7f1518a06 IN 3599
hasbro.com. amazonses:CNny969A/QDbgqw/EMvZfZEhDbrCyV2FWuQEGH9YIiU= IN 3599
hasbro.com. _globalsign-domain-verification=WVj4DP_3grwAaUCS95C0aV9BGrl5gMzkLiAlUowe52 IN 3599
hasbro.com. amazonses:LPYZP7UZChEnr0tYvHAqRXgzx7m/hDvVDfaJlHAITCk= IN 3599
hasbro.com. docusign=bfa16803-6a4e-4816-94d9-198e0736705f IN 3599
hasbro.com. adobe-idp-site-verification=7d6a2a99fb8e0898d0e515d2488c498c03172aef290dea831d0d96a495472466 IN 3599
hasbro.com. v=spf1 IN 3599

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Date: 18th June, 2021
Content-Type: text/html;charset=UTF-8
Server: Apache/2.4.38 (Debian)
Cache-Control: no-cache
Connection: keep-alive
X-Powered-By: PHP/7.3.27
Set-Cookie: *
X-CDN: Imperva
X-Iinfo: 4-2636033-2636034 NNNY CT(26 94 0) RT(1624034804869 14) q(0 0 0 -1) r(2 2) U6

Whois Lookup

Created: 1st November, 1994
Changed: 30th September, 2020
Expires: 31st October, 2022
Registrar: MarkMonitor, Inc.
Status: clientUpdateProhibited
clientTransferProhibited
clientDeleteProhibited
Nameservers: a1-76.akam.net
a11-67.akam.net
a18-64.akam.net
a22-65.akam.net
a24-66.akam.net
a5-67.akam.net
dns1.hasbro.com
dns2.hasbro.com
dns3.hasbro.com
Owner Organization: Hasbro, Inc.
Owner State: Rhode Island
Owner Country: US
Owner Email: Select Request Email Form at https://domains.markmonitor.com/whois/hasbro.com
Admin Organization: Hasbro, Inc.
Admin State: Rhode Island
Admin Country: US
Admin Email: Select Request Email Form at https://domains.markmonitor.com/whois/hasbro.com
Tech Organization: Hasbro, Inc.
Tech State: Rhode Island
Tech Country: US
Tech Email: Select Request Email Form at https://domains.markmonitor.com/whois/hasbro.com
Full Whois: Domain Name: hasbro.com
Registry Domain ID: 4369196_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2020-09-30T02:19:42-0700
Creation Date: 1994-11-01T21:00:00-0800
Registrar Registration Expiration Date: 2022-10-31T00:00:00-0700
Registrar: MarkMonitor, Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: abusecomplaints@markmonitor.com
Registrar Abuse Contact Phone: +1.2083895770
Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited)
Domain Status: clientTransferProhibited (https://www.icann.org/epp#clientTransferProhibited)
Domain Status: clientDeleteProhibited (https://www.icann.org/epp#clientDeleteProhibited)
Registrant Organization: Hasbro, Inc.
Registrant State/Province: Rhode Island
Registrant Country: US
Registrant Email: Select Request Email Form at https://domains.markmonitor.com/whois/hasbro.com
Admin Organization: Hasbro, Inc.
Admin State/Province: Rhode Island
Admin Country: US
Admin Email: Select Request Email Form at https://domains.markmonitor.com/whois/hasbro.com
Tech Organization: Hasbro, Inc.
Tech State/Province: Rhode Island
Tech Country: US
Tech Email: Select Request Email Form at https://domains.markmonitor.com/whois/hasbro.com
Name Server: dns3.hasbro.com
Name Server: a18-64.akam.net
Name Server: a11-67.akam.net
Name Server: a24-66.akam.net
Name Server: dns1.hasbro.com
Name Server: dns2.hasbro.com
Name Server: a5-67.akam.net
Name Server: a1-76.akam.net
Name Server: a22-65.akam.net
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2021-06-18T09:46:45-0700 <<<

For more information on WHOIS status codes, please visit:
https://www.icann.org/resources/pages/epp-status-codes

If you wish to contact this domain’s Registrant, Administrative, or Technical
contact, and such email address is not visible above, you may do so via our web
form, pursuant to ICANN’s Temporary Specification. To verify that you are not a
robot, please enter your email address to receive a link to a page that
facilitates email communication with the relevant contact(s).

Web-based WHOIS:
https://domains.markmonitor.com/whois

If you have a legitimate interest in viewing the non-public WHOIS details, send
your request and the reasons for your request to whoisrequest@markmonitor.com
and specify the domain name in the subject line. We will review that request and
may ask for supporting documentation and explanation.

The data in MarkMonitor’s WHOIS database is provided for information purposes,
and to assist persons in obtaining information about or related to a domain
name’s registration record. While MarkMonitor believes the data to be accurate,
the data is provided "as is" with no guarantee or warranties regarding its
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Nameservers

Name IP Address
a1-76.akam.net 193.108.91.76
a11-67.akam.net 84.53.139.67
a18-64.akam.net 95.101.36.64
a22-65.akam.net 23.211.61.65
a24-66.akam.net 2.16.130.66
a5-67.akam.net 95.100.168.67
dns1.hasbro.com 12.154.191.8
dns2.hasbro.com 208.87.44.11
dns3.hasbro.com 13.92.183.167
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Subdomains

Domain Subdomain
mylittlepony
nerf
playdoh
transformers

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